Justin, Yu-Ying Chou, a graduate from the Domus Academy in Milan, was trained as a professional fashion designer. Following his passion for showcasing his vision of street fashion and his philosophy of cultural diversity, he launched his brand, JUST IN CASE in 2013. With Chou’s growing background in Taiwan and professional training in both Italy and the UK, he incorporates both Western and traditional Oriental elements into his at-times conflicting aesthetic. Conflicting the “East cultural bond with western structures” is a concept always being evident in each season’s designs. Chou injects refined, classic, and high-quality undertones into each of his looks to demonstrate a unique, avant-garde character. JUST IN CASE has been already popular among celebrities and stylists, be known as one of the most impressive and daring street style brands on the market. Named as Taiwan’s most rebellious designer, Yu-Ying Chou, was selected into the World’s up-and-coming fashion talents by Ellefashionnow.com (2017), was chosen into Men’s Uno Next Asian Top 5 Fashion Designers (2016), awarded as ELLE New Talented Award champion( 2015) and was reviewed as “ The 18 wildest looks from New York Fashion Week” by Business Insider (2017).
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