IMG Worldwide New York Fashion Week Privacy Policy

Effective Date: August 1, 2017

This Privacy Statement describes how information about you is collected, used, and disclosed by IMG Worldwide, LLC and our parents, subsidiaries and affiliates (collectively, "IMG Worldwide," "we" or "us") when you attend New York Fashion Week: First Stage ("NYFW: First Stage") events, access or use our NYFW: First Stage website or mobile application (collectively, the "Service"), or otherwise interact with us in connection with NYFW: First Stage. Please note that we may have different privacy statements with respect to certain parents, subsidiaries, affiliates, programs, or activities, and in those cases, this Privacy Statement will not apply.


Information You Provide to Us

IMG Worldwide collects information from you when you choose to provide it to us. This may include when you request information from us, sign up for our newsletters or email lists, access or use our Service, make a purchase, participate in our contests, promotions, sweepstakes, surveys, or interviews, request support, or otherwise interact with us.

The information we collect may include your name, address, email address, telephone number, photos, videos, payment information, and any other information you choose to provide. You may also be required to provide certain information to access certain portions of the Service.

Information We Automatically Collect

We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Service. For example, we may automatically collect information such as your browser type, device type and operating system, unique device identifier, software version, IP address, and the domain name from which you accessed the Service. We also may collect information about your use of the Service including the date and time you access the Service, the areas or pages of the Service that you visit, the amount of time you spend using the Service, the number of times you return, whether you open, forward, or click-through emails and ads, log files, and other Service usage data. You may adjust your browser or operating system settings to limit this tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Service or take full advantage of all of our offerings. Check the "Help" menu of your browser or operating system to learn how to adjust your tracking settings or cookie preferences. Note that our system may not recognize some or all Do Not Track headers from browsers.

If you choose to turn on your Bluetooth, wifi, or other geolocation functionality when you use the NYFW mobile application, the application will collect and use your geolocation information. You can subsequently stop the collection of this information at any time by changing the settings on your mobile device. If you do so, certain features of the application will no longer function. Certain features of the NYFW mobile application may also require access to your mobile device’s native calendar application. If you decide to use these features, we will ask for your consent before accessing your calendar. You can revoke this consent at any time by changing the settings on your device, if your device offers that option.

We may also collect information from you if you choose to use wearable devices we provide at events. For example, we may collect information about your heart rate, body temperature, location, motion and step count.

If you attend NYFW: First Stage events where we are capturing audio and video recordings, we may also collect sound clips and images of you. We may also use cameras and sensors to collect environmental information at NYFW: First Stage events, such as information about temperature changes, noise and humidity levels and amounts of motion.

Information We Collect from Other Sources

We may receive information about you from other sources and link or combine that with information we collect about you. For example, we may collect publicly available information about you from social media platforms. In addition, if you log into or access the NYFW mobile application using a third party social media platform, we will have access to certain information from that platform, such as your email address, friends list and public profile information.


IMG Worldwide may use the information we collect from and about you to:

Operate, maintain, and improve the Service;

Develop new Services and content;

Provide you with information on venues, events, exhibits, and special offers based on your physical proximity to them during and after NYFW: First Stage, if you consent to our collection of your geolocation information;

Provide you with customized content, targeted offers, and advertising on the Service or other sites and apps;

Monitor and analyze trends, usage, and activities in connection with the Service and NYFW events;

Respond to your inquiries and provide customer service;

Facilitate contests, sweepstakes, and promotions and process and deliver entries, prizes, and rewards;

Send you information, newsletters, and promotional materials from IMG Worldwide and our partners;

Protect the security or integrity of the Service and our business;

Link or combine with information we get from others to help understand your needs and provide you with better service; and

Carry out any other purpose described to you at the point of data collection.


IMG Worldwide may share the personal information we collect from and about you:

With our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership;

With our service providers, vendors, and consultants who need access to the information to perform services for us;

With event sponsors and other partners, including but not limited to AGT GmbH International, Appy Entertainment GmbH, Appy Entertainment LLC and their respective affiliates and subsidiaries, where necessary to provide you with the Services and for their own business purposes, including for the purpose of sending you promotional communications;

As necessary if we believe that there has been a violation of the IMG Worldwide Terms of Service or of our rights or the rights of any third party;

To respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law;

In connection with any merger, sale of assets, financing, bankruptcy, or reorganization of our business; and

With your consent.

Further, IMG Worldwide may share aggregated or anonymous information which cannot reasonably be used to identify you.


The Service may offer social sharing features and other integrated tools such as the Facebook "Like" button, which let you share actions you take on our Service with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.


We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Service and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Service and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.


For California residents: IMG Worldwide may share your personal information with select third parties. Under California law, you may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at


Your information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. Your information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate. By accessing or using the Service or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to the United States and other countries, where you may not have the same rights and protections as you do under local law.


IMG Worldwide takes reasonable precautions to help protect your information. We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Service users. Because there is always some risk in transmitting information over the Internet, we cannot guarantee the security of your information.

The Service may have links to third-party sites or applications, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites or applications.


Promotional Communications

You may opt out of receiving promotional communications from IMG Worldwide by following the instructions in those communications or by emailing If you opt out, we may still send you non-promotional communications.

Mobile Push Notifications/Alerts

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.


If you have any questions about this Privacy Statement or the practices described herein, you may contact us at


IMG Worldwide reserves the right to revise this Privacy Statement at any time. When we do, we will post the change(s) on the Service and update the date at the top of this Privacy Statement. If we change the Privacy Statement in a material way, we will provide appropriate notice to you. We encourage you to review the Privacy Statement whenever you access the Service or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.


© 2017 NYFW September 2017